PRIVACY POLICY

Effective Date: January 30, 2026 Last Updated: January 30, 2026

1. PREAMBLE AND SCOPE

RuxSolid Marketing Inc. ("Company," "we," "us," or "our"), a corporation organized under the laws of Ontario, Canada, is committed to safeguarding the privacy and security of your personal information. This Privacy Policy ("Policy") outlines our practices regarding the collection, use, processing, and disclosure of Personal Information through your use of our website (ruxsolid.com), products, services, AI-powered tools, and social media channels (collectively, the "Services").

By accessing or using our Services, you acknowledge that you have read and understood this Policy. Your continued use of the Services constitutes your express consent to the data practices described herein.

2. COLLECTION OF INFORMATION

We collect information that identifies, relates to, describes, or could reasonably be linked, directly or indirectly, with you ("Personal Information").

2.1 Information You Provide Voluntarily

• Identity Data: Names, usernames, or similar identifiers.

• Contact Data: Billing address, shipping address, email address, and telephone numbers (including mobile numbers for SMS).

• Demographic Data: Age, gender, country of residence, and language preferences.

• Financial Data: Payment card details and billing information. Note: We do not store full credit card numbers on our servers; this data is tokenized and processed by third-party payment gateways (Stripe, PayPal, Intuit).

• Content and Communications: Information provided through forms, surveys, customer support inquiries, blog comments, or social media interactions.

2.2 Automated Data Collection

• Technical Data: Internet Protocol (IP) address, browser type and version, time zone setting, browser plug-in types, operating system, and platform.

• Usage Data: Information about how you use our website, products, and services, including clickstreams, page interaction information, and download errors.

• Device Data: Mobile device IDs, models, manufacturers, and geolocation data (subject to your device settings).

2.3 Biometric and AI Interaction Data

When you engage with our AI-powered features (including voice agents and chatbots):

• Voice Data: Voice recordings, voiceprints, and speech patterns.

• Transcripts: Textual records of conversations with AI agents.

• Contextual Data: Sentiment analysis and interaction intent derived from these communications. Consent: By using voice-enabled features, you explicitly consent to the recording and processing of your voice for service delivery and quality assurance.

3. ARTIFICIAL INTELLIGENCE (AI) DISCLOSURE

We utilize advanced Artificial Intelligence technologies to enhance our Services.

3.1 Scope of AI Processing

Our AI systems process data for:

• Automated customer support (Voice and Text).

• Quality Assurance (QA) and sentiment analysis.

• Personalized content recommendations.

• Fraud detection and security monitoring.

3.2 AI Ethics and Data Handling

• Human-in-the-Loop: Significant decisions affecting legal rights are subject to human oversight.

• Data Minimization: We strive to process only the data necessary for the AI’s specific function.

• Training Data: We do not use your confidential Personal Information to train public-facing third-party AI models without your explicit consent.

• Sensitive Data Filtering: Our systems are configured to detect and redact sensitive data (e.g., health or financial details) from AI training sets where possible.

4. USE OF PERSONAL INFORMATION

We use your Personal Information for the following legitimate business purposes:

• Service Delivery: To register new accounts, process orders, and deliver services.

• Communication: To manage our relationship with you, including notifying you of changes to our terms or privacy policy.

• Marketing: To deliver relevant website content and advertisements and measure the effectiveness of our advertising (subject to your consent where required by CASL).

• Improvement: To use data analytics to improve our website, products/services, marketing, customer relationships, and experiences.

• Security: To detect and prevent fraud and unauthorized access.

• AI Optimization: To train and refine our internal AI algorithms for better accuracy and user experience.

5. DISCLOSURE AND SHARING OF DATA

We expressly prohibit the sale of your Personal Information. We do not trade, rent, or sell your data to third parties for their independent marketing purposes.

We may share your data with:

• Service Providers: Third parties who provide IT and system administration services, payment processing (Stripe, PayPal, Intuit), and marketing automation.

• HighLevel CRM: You acknowledge that we provide white-labeled services via the GoHighLevel platform. Data entered into this CRM is subject to GoHighLevel’s processing protocols. We disclaim liability for infrastructure failures or breaches inherent to the GoHighLevel platform.

• SMS Aggregators: To facilitate text messaging services. Note: Mobile originator opt-in data and consent will not be shared with third parties for marketing purposes.

• Legal Requirements: If required by applicable law, regulation, legal process, or governmental request.

6. CROSS-BORDER DATA TRANSFERS

RuxSolid Marketing Inc. is headquartered in Canada. However, our servers, third-party service providers, and cloud infrastructure may be located in the United States or other jurisdictions. By using our Services, you acknowledge that your Personal Information may be transferred to, stored, and processed in foreign jurisdictions. While in another jurisdiction, your information may be accessible to law enforcement and national security authorities of that jurisdiction.

7. COOKIES AND TRACKING TECHNOLOGY

We utilize cookies, pixels, and similar technologies (including Google Analytics and Facebook Pixel) to analyze traffic and facilitate targeted advertising.

• Control: You may disable cookies through your browser settings.

• Opt-Outs: You may opt out of Google Analytics via their browser add-on and Facebook interest-based ads via your Facebook settings.

8. DATA SECURITY AND RETENTION

8.1 Security Measures

We have put in place appropriate security measures (including SSL encryption and access controls) to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way.

8.2 Data Retention

We will only retain your Personal Information for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

• Voice Data: Retained for a maximum of 90 days unless required for dispute resolution.

• Transcripts: Retained for up to 12 months for AI training purposes (anonymized where feasible).

9. YOUR LEGAL RIGHTS

9.1 Canadian Residents (PIPEDA & CASL)

Under the Personal Information Protection and Electronic Documents Act (PIPEDA) and Canada’s Anti-Spam Legislation (CASL), you have the right to:

• Access: Request access to the Personal Information we hold about you.

• Correction: Request correction of inaccurate data.

• Withdraw Consent: Withdraw consent at any time where we are relying on consent to process your data (including opting out of marketing emails).

• Unsubscribe: You may unsubscribe from commercial electronic messages at any time using the link in the email or by contacting us.

9.2 European and UK Residents (GDPR)

If you are located in the EEA or UK, you have additional rights including the right to erasure ("Right to be Forgotten"), the right to restrict processing, and the right to data portability.

9.3 California Residents (CCPA/CPRA)

Residents of California have the right to request disclosure of data collection categories, specific pieces of data, and the right to request deletion. We do not sell personal data as defined by the CCPA.

10. SMS/MESSAGING POLICY

By opting into our SMS service:

• Usage: You agree to receive messages regarding appointments, services, and requested information.

• Opt-Out: You may reply "STOP" to any message to cease communications.

• Privacy: Text messaging opt-in data is excluded from any third-party data sharing for marketing purposes.

11. HEALTH INFORMATION (PHIPA/HIPAA COMPLIANCE)

To the extent that RuxSolid Marketing Inc. acts as a service provider to healthcare entities, we adhere to the Personal Health Information Protection Act (PHIPA) in Ontario and, where applicable for US clients, the Health Insurance Portability and Accountability Act (HIPAA).

• We execute Business Associate Agreements (BAA) or Data Processing Agreements (DPA) with healthcare clients.

• We implement strict access controls and encryption for any Protected Health Information (PHI).

• We do not use PHI for marketing or AI training purposes without explicit, de-identified authorization.

12. CHILDREN'S PRIVACY

Our Services are not directed to persons under the age of 13 (or 16 in certain jurisdictions). We do not knowingly collect Personal Information from children. If we become aware that such data has been collected, we will take steps to delete it.

13. CONTACT INFORMATION

If you have any questions about this Privacy Policy or our privacy practices, please contact our Privacy Officer:

RuxSolid Marketing Inc. Email: [email protected] Phone: 416-893-9606 Location: Ontario, Canada

END OF POLICY